Press Releases

June 2009

Excerpt from SMALL BUSINESS ENTERPRISE
Printed in The Wall Street Journal, page B5
JUNE 9, 2009

In Recession Specials, Small Firms Revise Pricing
Discounts and Lower-End Offerings Help Lure Cash-Strapped Customers; Vans Complement Limo Service's Town Cars
By DANA MATTIOLI

Some small businesses are overhauling their pricing strategies amid the recession and finding new growth through lower-end offerings and discounts.

Lone Star Limousine owners Alex and Jen Jaciw, above, added vans to their business after noticing that companies were using limos less often.

Lone Star Limousine, a transportation company based in Palo Alto, Calif., introduced lower-priced options in response to the economy. As companies cut back on spending, Lone Star noticed less-frequent limousine use. That, coupled with executives wary of the image they were sending by traveling in flashy limousines, prompted co-owner Jen Jaciw to take a different approach.

A year and a half ago the company added a van to its fleet of limousines, town cars and high-end sport-utility vehicles. The van, which was less ostentatious, cost less to rent and allowed the company to expand its client base. Ms. Jaciw says as the economy worsened, wedding parties and companies started choosing the van over limos. In March 2009 Lone Star bought another van to keep up with demand. "We established ourselves as a high-end luxury option, but it seemed like the right thing to do so we had a more economical option to offer," she says.

To supplement corporate accounts under pressure, Ms. Jaciw sought partnerships with different kinds of clients. She reached out to hotels, wineries, wedding venues and other businesses that might want to charter the vans. The efforts are paying off. Lone Star's gross is up $20,000 over the first quarter last year and the company hopes to gross $1 million by year end.

Write to Dana Mattioli at

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April 2009

Lone Star Limousine Named “Best Transportation in Silicon Valley”
Silicon Valley Concierge Association Bestows Prestigious Award;
Company Receives New Hotel Contract

Monday, April 27, 2009, Milpitas, CA – Lone Star Limousine today announced they were named, “Best Transportation Silicon Valley 2009,” by the Silicon Valley Concierge Association. The award is quite prestigious as those who voted for the nominees were select members of the hospitality industry including hotel staff, tour guides, travel agents and meeting/event planners.

“We’re thrilled to receive such an esteemed award,” said Jen Jaciw, Co-Owner of Lone Star Limousine.  “Our staff has worked so hard, and it’s great to see it paying off, especially when we’re being recognized by others in the industry.”

Lone Star provides an array of services throughout the Bay Area including VIP airport transfers, first class wedding service, private sightseeing tours, special event charters, corporate employee shuttles and convention shuttle service.

This year’s revered award follows last year’s honor of being named, “Best Limousine Service,” by the SF Gate 2008 “Best of the Bay” A-List Awards. SF Gate is the online presence of the San Francisco Chronicle.

In addition to the recent award recognition, Lone Star Limousine also entered into a long-term contract with their fifth Silicon Valley-based hotel this week. Beginning immediately, Lone Star will provide transportation service to the hotel guests of the Sunnyvale Sheraton on a daily basis.  Lone Star currently serves the Westin and Sheraton in Palo Alto, the Cypress in Cupertino and Toll House in Los Gatos.  

February 2009

The Mens Wearhouse chooses Lone Star to provide transportation for their annual incentive program. Approximately 3,000 attendees are transported from Bay Area airports to and from Santa Cruz during the six week program.   

September 2008

Lone Star wins First Place in the Chronicle’s SF Gate 2008 “Best of the Bay” A List awards

http://baylist.sfgate.com/winners/baylist-est/1688/weddings/limousine

Lone Star also places in Top 3 in Metro’s 2008 “Best of Silicon Valley” contest this same month. 

June 2008

Jennifer Jaciw is a finalist for the 2008 Business Matchmaker award. eWomen Network announced Jennifer’s nomination in May.
http://www.femtorawards.org/2008_BusinessMatchmakerFinalists.html

Lone Star Limousine carries Oprah Winfrey, Stedman Graham and Gayle King during Stanford visit this month. LSL’s fleet was very busy Fathers Day weekend transporting the group celebrating Ms King’s daughter’s graduation. Ms Winfrey presented the commencement speech on Sunday.

Lone Star Limousine transfers Andy Garcia and Cineson to and from their performance at the Fox Theatre. LSL worked with the production team to ensure band members made it between the airport and the concert safely and on time.

Lone Star Limousine begins employee shuttle contract with Blue Coat Systems. Transportation between Sunnyvale and Cupertino locations is provided from 8am to 6pm daily.

May 2008

Lone Star Limousine announces fleet expansion. LSL’s new vehicles include 2008 Lincoln Navigator Stretch and 2006 GMC Passenger Van. Pictures can be viewed here http://www.lonestartransportation.com/our_fleet.htm

Jen Jaciw’s Diva & The City event makes the Mercury News.
Excerpt from Pizarro: 'Sex and the City' spurs ticket tizzy
By Sal Pizarro
Mercury News
Article Launched: 05/30/2008 01:34:10 AM PDT

The ladies of "Sex and the City" have arrived on the big screen, and Thursday's midnight opening had Silicon Valley women selling out movie theaters and planning the ultimate Girls Night Out. "It's the chick Super Bowl," said Kristy Rogers, the managing director of eWomen Network in San Jose.

I ran into Rogers at Diva and the City, a networking mixer held Wednesday night at the swanktastic Domain Hotel in Sunnyvale. Organizers Chrystal Bougon, Jen Jaciw and Julie Adiutori sure had the right theme, with dozens of SATC fans sipping cosmos, checking out a shoe fashion show and taking photos with their girlfriends. Of course, the stars of the night - Carrie, Samantha, Charlotte and Miranda - were there, too, as episodes from the show were playing in the background.

February 2008

Microsoft renews Lone Star Limousine as Preferred Transportation Vendor for third year. LSL continues to provide Microsoft execs with airport transportation, campus shuttles, and corporate outing transportation.

January 2008

Lone Star Limousine announces its new entertainment division, Divalicious Productions. Divalicious Productions offers custom Ladies Night Out events. Perfect for any celebration. http://www.divaliciousproductions.com/

July 2007

Jennifer Jaciw comes on board full-time with Lone Star Limousine. Jen brings over 20 years of experience in the transportation industry as she joins forces with her husband, Alex Jaciw, founder of the company.

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